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Intercom CX Build for Creator-Economy Platform Social Tip

Social Tip helps brands trigger authentic user-generated content by rewarding real customers for posting about products they like.

Creator Economy

Key Issues

No Centralized Support System

Customer inquiries were handled via email and social platforms without a unified tool, making it difficult to track conversations, assign responsibility, and maintain response consistency.

 

Lack of Self-Service Infrastructure

There was no structured Help Center or automated support option. As a result, the team had to respond manually to common and repetitive questions, increasing workload and reducing efficiency.

 

No AI Support for First-Line Questions

Without AI-powered automation, the team couldn’t handle simple queries at scale, leading to slower first-response times and limited coverage outside business hours.

 

No Messenger Integration with Mobile App

There was no in-app messaging for mobile users, creating friction and reducing the overall customer experience—especially for a mobile-first user base.

Solutions

Centralized Support with Intercom
Implemented Intercom as the single source of truth for all customer inquiries, consolidating communication from email and social platforms into one unified system.

 

Help Center & Fin AI Deployment
Built a structured Help Center from scratch and deployed Fin AI to handle repetitive queries automatically.

 

AI-Powered First-Line Support
Enabled Intercom’s Fin AI to handle common customer questions. This significantly improved first-response time, reduced the volume of tickets reaching human agents, and extended coverage beyond business hours.

 

Mobile App Messenger Integration
Integrated Intercom Messenger into the mobile app to ensure seamless in-app communication.

Tools used

  • Intercom inbox & help center
  • FinAI

Timeline

  • Requirements Collection / Implementation / Testing / Onboarding

    1 week

Results

  • Streamlined Customer Experience

    This improved team accountability, response consistency, and conversation tracking.

  • Self-Service Options for Customers

    This reduced the manual workload and empowered users with instant self-service support 24/7.

  • Efficient AI resolutions

    This significantly improved first-response time, reduced the volume of tickets reaching human agents, resolution rate after a week was over 60%.

  • Support, AI chatbot and handover to agent in Mobile App

    This enhanced the support experience for mobile users, reduced friction, and ensured timely responses across all platforms.

Testimonial

5.0
Fast and Correct Intercom setup from day one!

Tomas has the best expertise on his field. I absolutely recommend working with him! Thanks again!

Social Tip logo

Zahra

Director of Operations at socialtip.io

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