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Social Tip
Social Tip helps brands trigger authentic user-generated content by rewarding real customers for posting about products they like.
Key Issues
No Centralized Support System
Customer inquiries were handled via email and social platforms without a unified tool, making it difficult to track conversations, assign responsibility, and maintain response consistency.
Lack of Self-Service Infrastructure
There was no structured Help Center or automated support option. As a result, the team had to respond manually to common and repetitive questions, increasing workload and reducing efficiency.
No AI Support for First-Line Questions
Without AI-powered automation, the team couldn’t handle simple queries at scale, leading to slower first-response times and limited coverage outside business hours.
No Messenger Integration with Mobile App
There was no in-app messaging for mobile users, creating friction and reducing the overall customer experience—especially for a mobile-first user base.
Solutions
Centralized Support with Intercom
Implemented Intercom as the single source of truth for all customer inquiries, consolidating communication from email and social platforms into one unified system.
Help Center & Fin AI Deployment
Built a structured Help Center from scratch and deployed Fin AI to handle repetitive queries automatically.
AI-Powered First-Line Support
Enabled Intercom’s Fin AI to handle common customer questions. This significantly improved first-response time, reduced the volume of tickets reaching human agents, and extended coverage beyond business hours.
Mobile App Messenger Integration
Integrated Intercom Messenger into the mobile app to ensure seamless in-app communication.
Tools used
- Intercom inbox & help center
- FinAI
Timeline
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Requirements Collection / Implementation / Testing / Onboarding
1 week
Results
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Streamlined Customer Experience
This improved team accountability, response consistency, and conversation tracking.
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Self-Service Options for Customers
This reduced the manual workload and empowered users with instant self-service support 24/7.
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Efficient AI resolutions
This significantly improved first-response time, reduced the volume of tickets reaching human agents, resolution rate after a week was over 60%.
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Support, AI chatbot and handover to agent in Mobile App
This enhanced the support experience for mobile users, reduced friction, and ensured timely responses across all platforms.
Testimonial
Fast and Correct Intercom setup from day one!
Tomas has the best expertise on his field. I absolutely recommend working with him! Thanks again!

Zahra
Director of Operations at socialtip.io